Media Hot and Cold

• "Page 36 McLuhan describes the differences between hot and cold mediums and also gives examples of each."
• "Page 37-38 McLuhan uses tribes to explain how a hot technology will succeed a cool technology with a disruptive impact."
• "On page 39 McLuhan states that it is a concern with effect rather than meaning as a basic change in an electric time, I don't really understand this."
• "Page 40 discusses more areas of hot vs. cool media."
• "Page 43 has McLuhan describing the importance of hot or cool media being used in certain cultures and how where they are being used makes all the difference."
• "Unsure how example of meeting a person for the first time used on page 44 is showing difference in hot and cool media."
• "Last two paragraphs, page 44 and 45, I do not really understand anything that was being talked about."

From class we discussed that hot and cool must first and foremost be used with the different media that are able to transmit messages to the public. We then went on to talk about Media vs. Content of the medium where we brought up the point that the medium of transmission and moreso consequences of the medium is what matters*. We also talked about remediation, like a story going from the book to the film as an example. And to close out the discussion on this reading we made a list of what was hot media and what was cold media according to McLuhan, both definitions of what would fit into those categories and then specific types of media he introduced.

Following discussion I had a slightly better understanding of the readings. When I was doing the readings there were many areas where I wasn't quite sure what McLuhan was talking about, and I think it was because I didn't understand what he was trying to say at the very beginning of the chapter about hot and cold media. After class and discussion about some hot and cold media I had a little better understanding, but was still overall confused because in class we couldn't even come up with a straight answer about what McLuhan meant throughout the chapter. I understand some of what he says is hot and cold media, but I still don't really know the importance of what the media vs. content of the medium part was about.